A parts store built around the truck, not the catalogue
Truckers Toy Store sells chrome and stainless accessories for heavy vehicles from a showroom in Sunshine West and ships them Australia-wide and to New Zealand. We built a WooCommerce store where drivers pick their make and model first, see only the parts that fit and get an accurate freight price for a 30 kg bumper or a 2 m exhaust stack before they commit.
The challenge
Truck parts are not like other products: fitment matters, items are heavy and oversize and freight can make or break a sale. The goals were to:
- Let customers browse by brand and model across Kenworth, Western Star, Freightliner, Mack, Volvo, Scania and more
- Show universal parts alongside brand-specific parts without mixing them up
- Calculate freight correctly for parcels, oversize items and forklift-only freight
- Offer a separate New Zealand shipping zone with its own tiers
- Keep showroom pickup available for Melbourne customers
- Give a large catalogue a search that understands part names and SKUs
- Make the category menu usable on a phone
Project features
We built the store on WooCommerce with a shop-by-truck structure: brand pages lead to model pages, and each lists the brand’s own parts first with universal parts that also fit grouped under their own heading and count. A collapsed category menu and shortened descriptions keep mobile category pages short.
Shipping was the hard part. We wrote a rules engine that routes anything under 22 kg and under 1 m through Australia Post, moves heavier or longer orders to courier at a higher rate with a minimum charge and applies a forklift loading to any SKU over 34 kg. A separate New Zealand zone uses cart-value tiers plus an oversize loading for items that cannot go Australia Post International. Google address autocomplete, FiboSearch Pro with search analytics, an AI chatbot and local pickup from Sunshine West round out the build, all tested on a staging copy before going live.
Custom WooCommerce website
Modern responsive design
Mobile-first development
SEO-friendly website structure
Shop by truck make and model
Brand and universal parts grouping
Weight and dimension-based freight rules
New Zealand shipping zone
FiboSearch Pro product search
Local pickup and zipMoney finance
AI chatbot for product questions
Ongoing website maintenance and support
Results
Customers find the parts that fit their rig in a couple of clicks, see the real freight cost at checkout and the team no longer has to chase under-quoted shipping on heavy orders. Search analytics show the store what people are looking for, which feeds back into what gets stocked and promoted.
Services provided
Custom website design
WooCommerce development
Shipping and checkout configuration
Responsive web design
Ongoing website maintenance and support
About Truckers Toy Store
Truckers Toy Store is an Australian-owned retailer of big rig truck accessories with over 20 years in the transport industry. From a showroom at 630 Somerville Road, Sunshine West, it supplies bug deflectors, sun visors, bumpers, steps, lighting, exhaust stacks and interior trim for Kenworth, Western Star, Freightliner, Mack, DAF, Iveco, MAN, Mercedes-Benz, Volvo and Scania trucks, shipping Australia-wide and to New Zealand.
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