Premium flooring installation solutions for Australia
At VisualWeb, we partnered with Roberts Products to deliver a modern, professional website that reflects their position as one of Australia’s leading suppliers of flooring installation products. The project focused on creating a fast, easy-to-navigate website that helps customers quickly find the right adhesives, levellers, primers, tools and technical information for every flooring project. Roberts is recognised worldwide for its flooring installation products and provides solutions for both residential and commercial flooring professionals.
The challenge
The previous website needed to better showcase an extensive product catalogue while making it easier for installers, retailers and contractors to
- Find the correct product for each application
- Browse hundreds of flooring products
- Access technical data sheets and SDS documents
- Improve mobile usability
- Present the Roberts brand with a modern, professional appearance
Project features
VisualWeb designed and developed a custom WordPress website that delivers a clean user experience while remaining simple for the Roberts team to manage.
Custom WordPress website
Responsive mobile-friendly design
Product category navigation
Interactive product selector
Technical document library
Fast page loading
SEO-friendly page structure
Easy content management
Contact and enquiry forms
Optimised user experience
Results
The new website provides customers with a streamlined experience for locating products, downloading technical information and learning about the Roberts product range. The improved navigation and modern design help strengthen the Roberts brand while making it easier for flooring professionals to find exactly what they need.
Services provided
WordPress website design
Responsive development
Technical documentation integration
UX & UI design
SEO optimisation
Performance optimisation
Content management system
About Roberts Products
Roberts Products is recognised as one of the world’s leading brands for flooring installation products, supplying adhesives, primers, levellers, tools and accessories trusted by professional flooring installers across Australia. The company serves residential, commercial and construction industries with high-quality flooring solutions backed by extensive technical resources.
Looking for a website like this?
Whether you manufacture products, supply the construction industry or operate a national business, VisualWeb can create a fast, professional website designed to generate enquiries and showcase your products.
Ready to elevate your online presence? Contact VisualWeb today to discuss your next website project. See our web design packages for Melbourne businesses.