A bold new website for Australia's largest fitness & martial arts gym
Hammer’s Gym is a 2,000 sqm, 10-zone training facility in Nunawading, Victoria, combining 24/7 gym access with one of Australia’s most respected Muay Thai, boxing, MMA and Brazilian Jiu Jitsu programs. Established in 1995 and led by founder Kru Mark “The Hammer” Castagnini, the gym runs more than 50 classes a week for members of every age and ability.
VisualWeb partnered with Hammer’s Gym to design and develop a modern WordPress website that reflects the scale of the facility, showcases every class, membership and recovery option and converts more visitors into free trial bookings.
The challenge
Hammer’s Gym needed a website that would:
- Present more than 50 classes a week across 13 disciplines in one easy-to-navigate website
- Communicate the scale of the 2,000 sqm, 10-zone facility
- Highlight 24/7 access, the recovery zone and the free trial offer
- Make membership options and pricing easy to compare at a glance
- Give members a fast way to find the right class at the right time
- Improve mobile usability
- Generate more local enquiries from Nunawading and the surrounding eastern suburbs through Google Search
Project features
VisualWeb designed and developed a custom WordPress website that combines strong visual appeal with practical functionality.
The website gives every discipline its own dedicated landing page, covering Muay Thai, boxing technique, boxing HIIT, BoxFit, MMA, wrestling, Brazilian Jiu Jitsu, kids martial arts, Teen Kix, Hammer Fit 45, spin, yoga and personal training, so each class can rank on its own terms and speak to the right audience. An interactive, filterable timetable lets visitors search the full weekly schedule by class type across all seven days, while a side-by-side membership comparison makes the Silver and Gold tiers easy to weigh up across four billing options.
The facility’s recovery offering of infrared sauna, cold plunge and massage chairs is given proper prominence alongside the training zones and profiles of the coaching team put faces to the expertise. Live Google and Facebook review ratings build trust at the point of decision, while a sticky header call-to-action, inline enquiry forms and a site-wide popup make claiming the free trial or booking a facility tour effortless from any page.
Built with performance and SEO in mind, the website delivers a fast, responsive experience across desktop, tablet and mobile, with locally targeted content covering the 19 suburbs Hammer’s Gym serves.
Custom WordPress website
Modern responsive design
Mobile-first development
SEO-friendly website structure
Membership pricing section
Class-specific landing pages
Fast loading performance
FAQ section
Google Maps integration
Easy content management
Secure Australian hosting
Ongoing website maintenance and support
Results
The completed website provides Hammer’s Gym with a professional online presence that reflects the scale and quality of their facility.
Visitors can quickly explore every class, compare membership options, check the timetable and easily find the Nunawading location. The improved user experience and SEO-friendly structure help attract more members while supporting the business’s long-term online growth.
Services provided
Custom website design
WordPress development
Responsive web design
User experience (UX) design
Search engine optimisation (SEO)
Performance optimisation
Website hosting
Ongoing website maintenance
About Hammer's Gym
Located in Nunawading, Victoria, Hammer’s Gym is the largest facility of its kind in Australia, with 10 dedicated training zones spread across 2,000 sqm. Established in 1995 by former Muay Thai champion Mark “Hammer” Castagnini, the gym offers 24/7 access, more than 50 classes a week and a full range of disciplines including Muay Thai, boxing, MMA, Brazilian Jiu Jitsu, kids martial arts, BoxFit, yoga and strength and conditioning, backed by a 4.8-star rating from more than 1,700 Google reviews.
Looking for a website like this?
Whether you run a gym, martial arts school or local fitness business, VisualWeb can create a fast, modern website designed to attract more members, improve your Google rankings and help your business grow. See our web design packages for Melbourne businesses.