A Smarter Online Store for Australia's Largest Teacher Planner Publisher
Createl Publishing is an Australian educational publisher based in Keilor Park, Victoria, producing the country’s largest range of teacher planners, student diaries and classroom accessories. Founded by teachers in 1997 and behind the first fully dated teacher lesson planner, Createl today supplies more than 6,000 Australian schools across the Government, Independent and Catholic sectors.
VisualWeb partnered with Createl Publishing to design and develop a modern WooCommerce website that makes a catalogue of well over 100 planners and diaries easy to browse, speaks to individual teachers and bulk-buying schools alike, and turns more visitors into orders.
The Challenge
Present a catalogue of more than 100 planners and diaries in one easy-to-navigate website.
Speak to two very different audiences: individual teachers and schools ordering in bulk.
Help teachers find the right planner by year level, format and school sector.
Support school accounts, bulk pricing and payment by invoice.
Showcase planner customisation and foil personalisation options.
Deliver a faster, simpler browsing and checkout experience on mobile.
Attract more teachers and school buyers nationally through Google Search.
Our Solution
Project Features
VisualWeb designed and developed a custom WooCommerce website that combines strong visual appeal with practical functionality.
A layered mega menu breaks the catalogue down the way teachers actually shop, first by audience across primary, secondary, early learning, pre-service and Catholic planners, then by format across the classic, disc-bound, dot, Florentina, Luxe and Deluxe ranges. Dedicated landing pages for student diaries, premium planners, management and office diaries, and covers and accessories give each part of the range room to rank on its own terms and speak to the right buyer.
Schools get their own path through the site, with account registration, bulk pricing, payment by invoice and customisation enquiries all handled in a few clicks, while individual teachers can compare designs, save favourites to a wishlist, read verified reviews and check out quickly. Downloadable catalogues, how-to guides and a regularly updated blog support both audiences before and after the sale.
Built with performance and SEO in mind, the website delivers a fast, responsive experience across desktop, tablet and mobile, with a clean product and category structure that keeps a very large catalogue easy for shoppers and search engines to navigate.
Custom WooCommerce website
Modern responsive design
Mobile-first development
SEO-friendly website structure
School accounts and bulk pricing
Category landing pages
Fast loading performance
FAQ section
Wishlist and product reviews
Easy content management
Secure Australian hosting
Ongoing website maintenance and support
Results
The completed website gives Createl Publishing a professional online presence that matches the quality and scale of its range.
Teachers can quickly find the right planner, compare designs and check out in a few clicks, while schools can open an account, access bulk pricing and order with confidence. The improved user experience and SEO-friendly structure help attract more customers while supporting the business’s long-term online growth.
Services Provided
Custom Website Design
WooCommerce Development
Responsive Web Design
User Experience (UX) Design
Performance Optimisation
About Createl Publishing
Based in Keilor Park, Victoria, Createl Publishing is an Australian educational publisher with the country’s largest range of teacher planners and student diaries. Founded by teachers in 1997, Createl created the first fully dated teacher lesson planner and now supplies more than 6,000 Australian schools with over 100 styles and design combinations of planners, diaries, accessories and classroom resources, backed by bulk school pricing, customisation options and fast Australia-wide delivery.
Looking for a Website Like This?
Whether you sell to schools, run an online store or publish your own products, VisualWeb can create a fast, modern website designed to attract more customers, improve your Google rankings and help your business grow.