A rebrand website for cleanroom testing and containment equipment
Clean Air Innovations is the new name for Critical Certification VIC, a NATA-accredited cleanroom certification business that now also distributes Amercare isolators and Contained Air Solutions safety cabinets. We built a site that introduces the new brand, keeps the testing credentials front and centre and gives hospitals, pharmacies and laboratories one place to book a test or ask about equipment.
The challenge
The business was changing its name and widening what it does, and the website had to carry both messages at once. The goals were to:
- Launch the Clean Air Innovations brand while making clear it is the same team as Critical Certification VIC
- Explain cleanroom, HEPA, particle count, pressure and safety cabinet testing to technical buyers
- Show NATA accreditation (no. 18235, ISO/IEC 17025) prominently and word it correctly
- Present two distribution ranges, Amercare and Contained Air Solutions, with their own product sections
- Serve hospitals, health services, pharmacies, IVF laboratories and operating theatres
- Give every visitor a clear next step: book a test, request product information or get in touch
- Use the client's own technician photography and accreditation logos
Project features
We built the site on WordPress and Elementor with three pillars in the navigation: Certification, Amercare and Contained Air Solutions. The certification section lays out each test as a service card with a three-step enquiry process beneath, and an accreditation panel carries the NATA logo and the exact wording the client confirmed. Each distribution section introduces the manufacturer, then breaks the range into product categories, from pharmacy and radiopharmacy isolators to Class I, II and III biological safety cabinets, with Learn more links through to detail pages.
A persistent header shows the 1300 number and sales email on every page, and Book a Test, Request Product Information and Get in Touch calls to action repeat through the site. The rebrand story sits on the About page so existing customers searching the old name land on the new one with confidence.
Custom WordPress website
Modern responsive design
Mobile-first development
SEO-friendly website structure
Rebrand launch with legacy name recognition
Certification service cards and enquiry process
NATA accreditation panel
Amercare and Contained Air Solutions product sections
Book a Test and product information forms
Client photography and brand assets
Easy content management
Ongoing website maintenance and support
Results
Clean Air Innovations launched with a website that explains a technical service clearly and shows the equipment side as a natural extension of it. Buyers in hospitals and labs can see the accreditation, find the right test or cabinet and send an enquiry without a phone call, and the old brand’s customers have a clear path to the new one.
Services provided
Custom website design
WordPress development
Brand launch website
Responsive web design
Ongoing website maintenance and support
About Clean Air Innovations
Clean Air Innovations, formerly Critical Certification VIC, is a Victorian business with over 20 years in the clean air industry. It is a NATA-accredited testing laboratory for cleanroom certification, HEPA filter and airflow testing, particle counting, room pressure verification and microbiological and cytotoxic safety cabinet certification, and it distributes Amercare pharmacy and radiopharmacy isolators and Contained Air Solutions biological safety cabinets, laminar flow systems and containment enclosures. Customers include hospitals, health services, pharmacies, IVF laboratories and operating theatres across Australia.
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