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5 Biggest Mistakes To Avoid in eCommerce Business Web Design

eCommerce Business Web Design

Starting an eCommerce business in 2022 is a clever strategy to market your products and services to a wide range of audiences. With the boom in the information sector, several companies have started to strengthen their online presence to bolster their profits.

Setting up an eCommerce Business Web Design is simple and straightforward. However, getting the customers to engage with your services and purchase your products is tricky and requires smart tactics.

An eCommerce website is one of the many ways with which you can convince potential customers to buy from your brand.

eCommerce Websites- The First Impression

Having a favourable first impression is vital to building trust with your audience. Your website is the first thing the viewers are going to notice. Therefore, it is essential to build an appealing web design that makes your online presence stand out from your competitors.

However, creating a flawless web design is somewhat difficult to pull off. It requires a great sense of aesthetics and an even greater sense of user experience.

Biggest Web Design Mistakes eCommerce Businesses Make

An attractive website is key to making the audience stay for more. However, new eCommerce businesses that are inexperienced with web design are prone to make some blunders while setting up their website. Understanding and rectifying these mistakes is essential to creating and maintaining an engaging website.

Here are 5 of the most common web design mistakes that eCommerce businesses make that are restricting their brand growth.

1) A Desktop Only Web Design

According to Statista, approximately 50% of the global internet traffic is through mobile phones. Therefore, if your eCommerce website functions only on a desktop then you are limiting your target reach.

The vast majority of users have their phones with them at all times. Hence, it is crucial for eCommerce businesses to build websites that are compatible with mobile devices as well.

Furthermore, Google uses a mobile-first basis to rank websites. That means your website is likely to rank low if your website is providing a poor user experience on mobile phones.

Your focus should be on creating flawless and user-friendly websites compatible with mobile phones to give your customers a comfortable experience at all times.

2) Low-Quality Product Photographs

It is a common practice to post pictures of your products on your eCommerce Business Web Design. However, simply putting out photos is not going to help your cause.

Interested buyers are discouraged if your product photographs are grainy, pixelated, and in low definition. In online shopping, product photography is crucial since it gives the viewers a context and an idea about what they are about to buy.

Ensure that your product photos are high-definition and relevant to invite your customers. Get creative with your photos for web design. You can use a variety of colour themes to effectively present your products.

3) Lack of Social Proof

Humans are social beings and require validation from other people when making decisions. The same applies to online shopping. Making customers feel comfortable is your responsibility and you can do so through your website.

If the customer has not heard about your business, they are less likely to trust you. You can help in building trust by featuring genuine customer testimonials on your website. Hearing positive reviews about your offerings will help new customers do business with you.

Businesses that don’t show client testimonials are often perceived as sketchy and untrustworthy. Make sure that your business doesn’t make the same mistake.

4) Confusing Navigation

The primary function of a business website is to lead potential clients to the business offerings. However, navigation can become annoying if the website has a confusing interface.

Examples of confusing navigation include a lack of flow in your website.

Therefore, your website navigation must be user-friendly to make sure that visitors stay on your website and purchase something.

5) Sluggish Loading Speed

It has been observed that on average a user leaves a website in 10-20 seconds. This is more prominent in websites that have a slow loading speed.

To make your customers stay on the website and convert their view to purchasing, you need to develop a web design that works smoothly. The speed of your web pages also determines your ranking on Google.

Final Words

Avoiding the common mistakes in web designing will help you put out a flawless eCommerce Business Web Design for your customers. Creating an attractive website can help bolster your sales and ultimately grow the profitability of your business.

 

 

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