Tips for an Effective eCommerce Web Design that Brings Sales

Tips for an Effective eCommerce Web Design that Brings Sales

A successful eCommerce website is the result of a carefully planned and well-executed web design that helps boost sales and bring in profit for your business. As a business owner, you must understand that every web page on your site affects customer behavior and the most essential factor behind increased conversions is the user experience.

Statistics reveal that a business can lock in 50 percent more revenue with an effective web design that engages the user and compels them to convert.

So here are 6 tips for an effective e-commerce web design that brings you sales

  1. Make your website mobile friendly

Did you know that almost 60 percent of your site’s traffic is generated by mobile phones and this number is only expected to increase rapidly in the future?

The mobile phone has replaced a plethora of gadgets and your laptop is no exception! Customers use their smartphones for shopping, payments, and much more empowering them to do their work instantly and remotely. A consistent and mobile-friendly web design that works seamlessly across all devices is just what your effective e-commerce site needs.

  1. Make the Navigation Simple

A website that confuses the user or makes the process of finding a product complex is the best example of a bad website design. Without a search bar, an improperly placed navigation bar, and too many options to choose from, your potential customers are bound to get irritated. If they have to go through all the options to find what they are looking for, they will get frustrated and exit the site immediately.

Make the navigation simple, precise, and easy to work around by dividing products into separate categories and subcategories. Give out as much information as possible while making the site responsive too.

  1. An Optimised Checkout Process

An easily navigable checkout experience urges your customers to return to your website time and again. The buyer’s decision to buy a product should be made simple with instantly accessible ‘ buy now ‘ and ‘ add to cart ‘ buttons.

The best example to understand this tip would be the Amazon website which offers an ‘ add to cart ‘ button with every product you search for. Avoid creating a lengthy checkout form; a shipping address and the payment method are the 2 essentials so try to keep it short and simple.

  1. Customer Reviews Matter

Reviews matter! A lot! Positive reviews from existing clients are bound to have a positive impact on potential ones. No matter how perfect your product is, a good review from an existing user allows the customer to believe in the authenticity of the product.

Make sure to create a customer review or testimonial page that will allow the visitors to know what others have to say about your products and services.

  1. Create a CTA or Call to Action button

A distinctive and simple CTA button that compels the customer to make a purchase almost instantly is the perfect example of an effective e-commerce web design. For example, if your business is about cosmetics, a CTA button that says ‘grab the limited 10 percent off now’ would help the customer make a quick decision about buying the selected products instantly.

Some of the most effective phrases which work wonders for e-commerce sites are:

Learn more – This term needs no commitments and helps offer discounts, promotions, and specials.

Buy Now – This is a precise statement that offers a hassle-free and seamless buying experience for the user.

Join Free – Being a safe bet, the term ‘free’ encourages potential clients to opt for loyalty programs.

  1. Add Social Media Links

Social Media is undoubtedly the next big thing in the world of digital marketing strategy. Allowing your clients to keep in touch with your business via social media sites is the need of the hour. Your website’s footer must display social media icons that instantly connect the user to your business’s social media pages.

Another great tip is to offer incentives on your social media handle and link it to your website. Provide possibilities to win contests or giveaways or get unique discounts curated specially for a specific client. However, keep in mind to line these offers and specials with your business and marketing plan.


All in all, you wish to create a fascinating-looking website that not only increases the conversion rate but also compels visitors to make repeated purchases.If you are able to achieve this, you have created the perfect combination of a simple yet well-designed platform.

A top-notch user experience is a key to an ideal website.

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