Why Are Responsive Design So Popular All Over The World?

Mobile phones are generating 54.8% of the internet traffic globally (Source). Marketers and web designers must optimise their websites and application for a seamless browsing and viewing experience. A responsive website does not require visitors the hassle of resizing, and zooming, thus retaining their interest in the website.

Why a Responsive Design?

Here are some interesting mobile-device statistics:

As a result, web designers in Melbourne are gearing up their services to optimize web designs for all kinds of gadgets. Brands with responsive designs generate more leads and conversions. A responsive web design involves the use of layouts, grids, and images as well as the use of CSS media queries such that it responds to the environment and screen size.

In short, responsive designs work optimally on all devices, checking and adjusting the screen size, fonts, and orientation. So that the user can have a convenient browsing experience when they change devices. Responsiveness is also a critical parameter for Google from the SEO point of view.

Why is Responsive Design important?

  1. Better search visibility

About 63% of users access Google on their mobile devices.

  • Google gives preference to websites with a responsive design.
  • Google is inclined to a mobile-first approach in recent times.

With a mobile-responsive website, you can rest assured that your SEO strategy is in place. There is no issue of duplicate content, as content on responsive websites is uniform across all gadgets. You can then focus on other parameters of Google ranking like link strategy, keywords, content quality, and so on.

Responsive designs make websites faster, more accessible, and easier to navigate. Users can easily find the information that they are looking for and come back for more. As Google is primarily focused on a better customer experience, it will rank your website better in the search results. You will get better visibility and better returns on your ROI.

  1. Improved user experience

Users expect a quick-loading website where they do not have to wait for long. In addition, they prefer a high-quality experience where they can seamlessly navigate through the page interfaces. In a responsive website, readers do not need to adjust the screen size to read the content. In responsive websites, every detail from mobile-friendly content, CTA buttons, graphics, fonts, formats, and layout is given special attention.

These intuitive web designs elevate the user experience and compel visitors to spend more time on your website. Also, if they enjoy the browsing experience, they keep returning to your website for purchases or availing services.

  1. Positive brand recognition and outreach

Consumers are the best advocates of your brand. If you give them better services, not only will they come back for more, but they also refer you to their friends, relatives, and more. With better services, here we imply a responsive website that makes their user experience a breeze.

57% of consumers are not likely to recommend a business with an ill-designed mobile website(Source)

A responsive website boosts your brand recognition and gives your website better social visibility. If you provide interactive social media buttons, the users are more likely to share your website content. Experienced web design agencies in Melbourne and surrounding areas are designing websites where complete attention to detail right from buttons, and interfaces, to graphics, and layouts is given. As engagement and your website credibility increase, you are likely to get more visitors to your website.

  1. Prevents duplicate content

When web designers make responsive designs a priority, they improve the UX design and overall content quality of the website. Duplicate content is an offence that could lead to penalties from Google. Responsive web designs help in identifying pitfalls like plagiarized content.

There may be two versions of the same website, for mobile and desktop. Here even though the content is the same, the URLs are different. This could lead to duplicate content problems. However, in a responsive website, web designers optimize the same website for mobile usage and can be conveniently navigated on desktop as well as mobile phones. This prevents penalties from Google as it decides the ranking factors in search results.

  1. More traffic, leads, and conversions

With better SEO Ranking and greater brand outreach, we will witness better traffic on our websites. The task now lies in retaining them to your websites and leading them to purchases.

Our web designers in Melbourne pay heed to the way buttons are designed and CTAs are placed. Strategic placements of buttons, CTAs, form fields, inline links, navigation menu, and the size of touch buttons should be optimized for the user’s convenience.

A consistent experience throughout the website and clear concise buying buttons will encourage users to make purchases. This will increase conversions and improve your sales through repeat customers.


Giant search engines like Google are ensuring that users have a great experience while visiting websites. Our web design agency in Melbourne works towards designing intuitive websites with responsive designs. The websites must be optimised for smooth navigation on mobiles and other handheld devices. Businesses are realizing the fact that only the best UX design websites will grab the largest chunk of market revenues. They hire the best team of web designers equipped with the latest tools and expertise to design/upgrade their websites.

Contact us Call 1300 144 414

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