How Fast Should My Website Load As I’m Losing Sales In 2024?

The ideal loading time for a website is between 1 and 2 seconds, underscoring the importance of swift loading for a successful online presence. A website’s loading speed significantly influences its success; longer loading times can drastically increase bounce rates, leading to diminished traffic and potential loss of sales.

Rapid loading is particularly critical for e-commerce sites, where delayed checkout pages can drive away customers. It’s advisable to partner with a skilled web design agency in Melbourne that specialises in creating responsive, fast-loading websites.

This article aims to explore various factors contributing to slow loading times and offer strategies for enhancing website speed.

How can I check my loading speed?

Google offers simple page loading speed tools that enable brands and marketers to check their website page loading speeds. Page Speed Online is a tool developed by Google Labs. This tool tells you if your pages are loading too slowly. It also suggests some tips for improving your page load performance. At the website design and development stage, discuss the loading speed during the trial runs with your web designer in Melbourne, to ensure faster speeds once the website gets launched.

Another great tool is With the Bulk Page Speed Test, you can automatically determine the speed and Core Web Vitals for your site. A high page speed not only assures more satisfied visitors, but has also become a ranking factor on Google. You can find subpages that are slow on your site or compare them with those of your competitors.

Desktop vs Mobile: Average page loading speeds

As per a survey, the average time it takes to fully load a webpage is 10.3 seconds on desktop, and 27.3 seconds on mobile. In a 2018 study, mobile devices accounted for 58% of site visits and 42.3% of total time spent online. More people browse on mobiles than on desktops, even though desktop versions are faster and offer a better browsing experience.

So we see, it’s always a good idea to have a mobile version of your website. Make your mobile design requirements clear to your website design agency in Melbourne. And as the use of mobile phones is growing, more people are expected to browse through mobile devices in future.

Further statistics suggest that 85% of mobile users expect faster page-loading than they do on desktop, while 14% of shoppers expect pages to load instantly on mobile.

How Fast Should My Website Load As I’m Losing Sales In 2024? » VisualWeb

As a marketer or business with a website, here’s your goal.

It is important to note that you cannot use the same website coding on your mobile as you do on the desktop. The coding has to be customized for a seamless smartphone experience to offer lower page loading times.

Slow website speed impacts:

  • Sales
  • Customer loyalty
  • SEO ranking

Three important ways to improve your page loading speed

GZIP compression tools. Big size high definition images lower the page load performance considerably. GZIP can reduce the size of the files on your website by up to 70%. Also, they do not sacrifice the quality of images or other graphics.

  1. Save your CSS and scripts as external files. If your stylesheets load up every time that your visitors click a new page on your website, it will slow your page loading. You can save your CSS and scripts as external files. Thereafter, only those files will load up that you need and individual pages will load much more quickly. For WordPress we recommend the Lightweight WordPress performance plugin Perfmatters . Easy to use and many Perfmatters options can be implemented by simply enabling them.
  2. Use caches.If you enable your cache settings, in times of slow loading, your website can bank on cached versions. Updated cache versions give the same look and feel as the up-to-date versions. You should consider using CDN like MAXCDN or KeyCDN to serve your pages. Speak to your Melbourne website designer for various CDN alternatives that are cost-effective as well as high in performance.

4. Reduce server response time

The amount of time your DNS lookup takes is a big factor in determining your website page speed.

A DNS, or domain name system, is a server with a database of IP addresses and their associated hostnames. When you type a URL into their browser, a DNS server translates that URL into the IP address to identify its location online. Ensure that you use a speedy DNS provider that quickly locates your address and enhances your website loading speed.

Optimising Images and Media

Large images and media files can significantly slow down your website. Optimising these files by compressing and resizing them without compromising quality can drastically reduce loading times. Tools like Adobe Photoshop, TinyPNG, or WebP conversion can help achieve this balance. Additionally, lazy loading images and videos ensures they are only loaded when they enter the viewport, further enhancing page speed.

Minifying Code

Minifying CSS, JavaScript, and HTML files by removing unnecessary characters (such as whitespace, comments, and line breaks) can reduce file sizes and improve loading speed. Tools like UglifyJS for JavaScript and CSSNano for CSS can automate this process, making your website leaner and faster.

Leveraging Browser Caching

By configuring your web server to set appropriate expiration times for resources, browsers can store these files in their cache, reducing the need to reload them on subsequent visits. This significantly decreases loading times for repeat visitors. Techniques involve setting up cache-control headers and leveraging Expires headers to specify how long resources should be cached.

Implementing AMP (Accelerated Mobile Pages)

For websites with a significant amount of mobile traffic, implementing AMP can drastically improve loading times on mobile devices. AMP is an open-source library that provides a straightforward way to create web pages that load quickly on mobile browsers, prioritizing speed and user experience.

Choosing the Right Hosting Solution

Your hosting solution plays a pivotal role in your website’s performance. Opting for a hosting provider that offers fast server response times and is geographically close to your target audience can reduce latency. Consider the differences between shared hosting, VPS (Virtual Private Server), and dedicated hosting options, and choose one that best fits your website’s size and traffic volume.

Continuous Monitoring and Testing

Regularly monitoring your website’s performance using tools like Google’s PageSpeed Insights, GTmetrix, or Pingdom can provide insights into areas that need improvement. These tools offer actionable recommendations and track how changes affect your loading times.

Implementing HTTP/2

HTTP/2 is a major revision of the HTTP network protocol and offers significant performance improvements over HTTP/1.1, including multiplexing and server push. Ensuring your server supports HTTP/2 can enhance the speed of content delivery to clients.


Fast loading times are not just about enhancing user experience; they’re also about improving SEO rankings, increasing customer retention, and boosting sales conversions. By employing a comprehensive strategy that includes image optimization, code minification, leveraging browser caching, considering AMP for mobile, choosing the right hosting, and continuously monitoring website performance, you can ensure your website not only attracts but also retains visitors in the competitive digital landscape. Making your website’s speed a priority from the development phase, and maintaining it through regular audits and updates, is essential for staying ahead in today’s fast-paced online environment.

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