Essentials of a Website Design

After deciding to invest in a website, you should ponder on what makes a website great. You must have come across websites, whether for business or individual purposes. In every website you see there is a perception that goes with first impression, the design. Website development is only a step towards achieving business goals through an online platform; the design matters a lot in business. Professionalism and creativity that suits your business objectives and goals should be considered in this process. Some professionals double as developers and designers while others focus on design. While it is important to have the same person work on the whole project, sourcing for an expert in design leads to incredible results.

Here are the essentials that you should not miss in website design

Balance mix and function

There is no debate on the practicability of a website; of course, it should be relevant and perform its intended business purpose. However, a fully functioning website without proper design compromises on its effectiveness. It is important to consider the two factors in the website design phase because it is crucial to success of your business. A proper balance between beauty and practicability of a website ensures you don’t regret investing in a website. Every dollar you invest in a business should translate to value, in this case revenue. Beautiful websites attract consumers to check on the content, even if they did not have an interest in the page. After the colours and beautiful design perform their function of attracting visitors to the site, be sure to present relevant content lest you lose customers forever.

In online business, customers only spare a few seconds to either credit or discredit a website. Beauty on a website is not enough without quality and relevant content. Be sure to balance the two elements to reap maximum benefits from your business website.

Front end and back end relevance

An effective website should serve both the human eyes and web crawlers. Website designers have a role to ensure no pertinent information, basing on business goals is lost as customer skim through the web pages. Usually, visitors don’t take time to read line by line. Designers should consider this fact and organize the structure and data in a relevant format that consumers will not miss.

Besides the skimming behaviour of humans, natural flow of the website is important. In as much as the information should not be stacked in paragraphs and long sentences, there should be a flow that keeps attention of a consumer.

Web designers have to properly integrate search engine optimisation tools. SEO tools that use images and Meta data to influence web crawler activities are crucial in appearance on search engines. The top results on search engines largely involve website optimisation.

Mobile and dynamic

A business website should not be limited to PCs. There are several devices of different sizes from phones to tablets that can access the Internet hence manoeuvre around websites; web designers should be mindful of all these consumers. One of the essentials in this regard is inclusion of navigation capability that responds to finger press and pinch. Irrespective of the size of a mobile screen, consumers should be able to access the website and make their purchases as well as payments.

Usually, website designers integrate two versions; desktop view, which is standard and a mobile view for smaller screens.

Besides, web crawlers consider mobile integrations on websites when indexing sites on search engine. Integrating such systems is an added advantage with respect to rankings on search engines.

Source of Information

Websites are not only there to tell, but also educate and explain to consumers. A web designer should strive to customize the content in a way that it communicates with visitors; it should not be a one-sided experience. Customers need to feel important and recognized. While a website should be authoritative, which is a form of professionalism that builds confidence it should also be interactive. Visitors should be eager to come back and seek information knowing they will find a reliable answer that suits their needs. The type of information posted on these sites should be relevant to your business or goals of setting up the website.

Information is a key element in website design. It would be boring or irrelevant to customers if they cannot find answers to their needs. Let consumers find your website resourceful and they will keep coming back.


Web designers should ensure only useful and relevant information is posted. A website should be a problem solver to employees and consumers of company products. Whenever a client overseas needs clarification, it should be easier to access the site and find relevant answers other than going through the hassles of making a call or physically visiting your offices. The solution should be relevant and convenient.

To web designers, solutions may mean increasing number of web pages and depth of information. Shallowness and unconvincing information is a turn off for many consumers. Once a consumer feels unsatisfied with options on the site, they will skip to the next tab on their browsers to seek answers. Losing consumers online is easy as that. Be sure to build confidence in visitors with valid and convincing data.

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